For precise product listings and efficient promotion, it is essential to link product categories from Amazon seller to TikTok platform. To ensure that your products are accurately categorized for maximum visibility and engagement on TikTok, follow the instructions in this guide to update product category mappings using the Amazon MCF TikTok App.
Action: Log into your AMCF TikTok App dashboard.
Navigate: From the main menu, go to the 'Configuration' section. This area allows you to manage all the integration settings between TikTok and your Amazon store.
Action: On the Configuration page, scroll down to find the section labeled ‘TikTok category mapping.’
Tip: This section is dedicated to aligning your product categories with those recognized by TikTok, which may differ from how they are set up on Amazon.
Action: Click on the "Configure Here" button within the TikTok category mapping section. This will open a dialog where you can adjust and update the mappings.
Action: In the dialog that opens, you'll see the current category mappings between your Amazon products and TikTok categories.
Modify Mappings: Adjust these mappings as needed. To reflect how you want your products to be categorized on TikTok, make sure that each Amazon category is accurately linked with the appropriate TikTok category.
Verify: Confirm that the mappings match how TikTok users should find and view your products.
Action: After you have made the necessary adjustments to the category mappings, click the 'Save' button to apply your changes.
Confirm: Look for any confirmation notifications or messages indicating that the changes have been successfully saved and are now active.
Consistency and Relevance: Ensure that the category mappings are consistent with the nature of the products and relevant to the search habits of TikTok users.
Regular Reviews: Periodically review and update the mappings to accommodate new product lines or changes in TikTok’s category structure.
Engagement Analysis: Monitor the performance of products within these categories on TikTok to see if any further adjustments are needed based on user engagement and sales data.
The first step in making sure your products are appropriately featured and marketed on TikTok is updating the product category mapping in the AMCF TikTok App. You may efficiently control the categories in which your products are listed, improving their visibility and possibly increasing user engagement on the platform, by following the above-described methods. Frequently checking these configurations will assist you in staying up to date with any modifications to Amazon's and TikTok's classification schemes, guaranteeing continuous optimization of your social commerce efforts.
If you have any questions OR need some assistance, you can always reach out to us at help@webbeeglobal.com